Hi World!
Degree-qualified communication designer and online marketing manager. Straight into self-employment after graduating and a first permanent role, since then more than 100 clients and countless projects. Today head of marketing, IT coordination and development at cetrac GmbH in Leipzig.
Hi World!
I am a qualified communication designer and online marketing manager with 20 years of experience. After graduating and starting my first permanent position, I went straight into self employment and have since managed over 100 clients and overseen and implemented countless projects.
My experience allows me to create significant added value for your company in the following areas: Growth Marketing, Brand & Style Guides, Campaign Development, First Class Presentations.
Always highly motivated, focused on collaboration, with a strong drive for improvement and exceptional perseverance. I am a truly excellent wingman and the perfect addition to any team.
Me
- B.A. Communicationdesign
- 20 Years Experience
- Growth, Design / Marketing Consultant
Experience
- Growth and Engagement
- B2B, D2C
- Communicationdesign & solutions
- Changemanagement
- Pitch Winner Concepts
Areas of Activity
- Marketing & Growth
- Artdirection
- Campaigning
- Corporate Design / Branddesign
- Design Systems
- Online Marketing Management
- Web & Social Media
Six roles, one person
Twenty years across design, marketing and development mean the roles no longer separate cleanly. That is not a jack-of-all-trades problem, it is the reason the projects work: analysis, design and delivery come from one pair of hands and do not have to be aligned between three suppliers first.
- Data Analyst. Metrics from analytics, Search Console, ads and CRM in one place, updated automatically instead of collected by hand each month.
- AI Manager. Orchestrating AI agents for research, copy, data preparation and review. Humans still decide.
- Digital Transformation Manager. Digitalising processes, ERP and warehouse, from analysis through to running operations.
- SEO, SEA, AEO and GEO. Visibility in classic search, paid search and AI answers, treated as one job.
- Creative Strategist. Positioning, campaign idea and brand message, through to an investor pitch that actually raises money.
- Communication Designer. Corporate design, design systems, screen and type design. Degree-qualified, 20 years of practice.
Trilingual: Spanish, German, English
I work in Spanish, German and English. Not only in conversation but in the product: seven language versions of cetrac.com set up single-handedly, EasyFlow in seven languages including Hebrew with right-to-left layout.
For international markets that means market adaptation instead of literal translation: dedicated keyword research per target market, consistent hreflang and content that also works culturally in the target country.
Character and Skills
Character and Skills
Career
Website relaunch of cetrac.com on TYPO3 12, 7 language versions. SEO, SEA, AEO and GEO, SISTRIX visibility DACH up from 0.0117 to 0.0524, all time high. EasyFlow: own product line with 5 online calculators. Catalogue 2026 as a print pipeline, ScaffEx26 Manchester trade fair.
www.cetrac.comGerman Launch / Growth Strategy
25K followers / over 1 million reel views
Distance learning, OneCarrier
Art and creative direction, campaigning, concept, communication design, crisis management, on and offline marketing, product placement (Burda, Daimler Benz, Maredo, Scholz & Friends and a lot more).
Design and creation of weather maps for Tagesschau, iPhoneWeather, RTL and more. DVD authoring, UI & UX, icons and weather forecast UI, trade fair stand design, website, landing pages.
Berliner Technische Kunstschule. Grade: very good.
Type
Alongside marketing and communication design, I design my own display and wildstyle typefaces: hand drawn, then digitised into real, usable font files. A side project driven by a passion for type, not a client brief.
Spliff Spray
Graffiti // self madeDigital Rebel
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Spliff Wildstyle
Wildstyle // self madeDigital Rebel
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Open to projects, collaboration and professional exchange. Write to me about what you have in mind and we will find out whether it fits.