Digital Freestyle // Transformation // Visibility

Digital Rebel

Head of Marketing, IT coordination and development at cetrac GmbH, Leipzig

I call it Digital Freestyle: digital transformation without a briefing. I see where a process gets stuck, build the fix and measure what it delivers. ERP, warehouse and stocktaking, AI workflows, websites and online stores, plus visibility through SEO, SEA, AEO and GEO and the design that goes with it.

What I digitise See the work

Dipl. Communication designer, Diplom degree

OMM Certified online marketing manager

20 years of experience

100+ clients from retail, industry, healthcare, agriculture

ES DE EN Trilingual, in conversation and in the product

+109 % clicks in Search Console 6.77 % paid click-through rate 42 conversions in 28 days 7 language versions single-handedly €120,000 investment raised 0.0524 SISTRIX DACH, up from 0.0117 +53 % active users in GA4 324 vector graphics automated €0.56 average cost per click 76 AI answers citing cetrac.com ×12 AI visibility since January 2026 312 keywords in Google's top 10 +109 % clicks in Search Console 6.77 % paid click-through rate 42 conversions in 28 days 7 language versions single-handedly €120,000 investment raised 0.0524 SISTRIX DACH, up from 0.0117 +53 % active users in GA4 324 vector graphics automated €0.56 average cost per click 76 AI answers citing cetrac.com ×12 AI visibility since January 2026 312 keywords in Google's top 10

Digital Freestyle // attitude

Digital transformation is everybody's business

It rarely fails because of the software. It fails because nobody pushes it.

In almost every company people know which processes take too long. What is missing is the person who names the bottleneck, builds the first prototype and stays with it until it is actually used day to day. That is my role, and I have a name for it: Digital Freestyle.

Observe

Follow the real process, not the org chart. Where is data retyped, searched for, created twice?

Name it

Put the bottleneck into numbers, so the decision is not a matter of taste.

Build

A working prototype instead of a concept paper. Better something usable in two weeks.

Operate

Put it into operation, measure, refine. A system nobody uses is effort, not a project.

More about Digital Freestyle

No specification, no six months of lead time, but looking closely, spotting the bottleneck and starting to build from a standing start. At cetrac GmbH I am a one-person digital department: strategy, delivery and quality assurance in one pair of hands, with AI agents as the tool.

Most of the projects on this site were never commissioned. I saw the problem and started. Freestyle does not mean unplanned: the order is fixed, only the outcome is not, and things get built while others are still aligning.

Transformation

What I move in companies

cetrac // warehouse and stocktaking

Stocktaking app: every phone becomes a scanner

Every company phone becomes a scanner, the count is signed on the device, the figures go straight into the ERP. Built in-house, in live testing since September 2026.

Colleagues used to head out with pen and paper to count many thousands of parts. Today the app turns any company phone into a scanner, the counting record is signed on the device and the figures go straight into the ERP system. Stock is live every evening and on the website every morning. Built in-house, without new hardware. In live testing in the warehouse since September 2026.

cetrac // TYPO3 12

Relaunch of cetrac.com

New information architecture, new category and product structure, Solr search in the store. Concept, coordination and quality assurance on my side.

A new information architecture, a re-cut category and product structure, Solr-backed search in the store. A site grown over years became one that customers in 42 countries can navigate. Redesign together with Philipp Schade and Stephan Gonder, with concept, coordination and quality assurance on my side.

cetrac // 7 languages

Seven language versions single-handedly

Five languages live editorially, with AI support in the TYPO3 backend. Market adaptation instead of translation. One person, seven language versions.

German, English, French, Italian and Spanish fully live editorially, with AI support directly in the TYPO3 backend. Not literal translation but market adaptation: dedicated keyword research per target market, consistent hreflang, content that also works culturally. One person, seven language versions.

cetrac // own product line

EasyFlow Suite: calculators as a lead engine

Your easy process: five free calculators plus a scaffolding manager in seven languages, free for everyone. Nobody commissioned it, the calculators bring leads.

EasyFlow Suite, your easy process: five free calculators plus a scaffolding manager, free for everyone, seven languages including Hebrew with right-to-left layout, on a dedicated Hetzner server running Docker and Caddy. Nobody commissioned it: the calculators attract exactly the people who are planning right now. Press coverage in the bauhandwerk newsletter, confirmed for August 2026.

cetrac // 2026 catalogue

A catalogue pipeline instead of manual layout

Generator pipeline in Python: 68 parts, 324 vector graphics, a print-ready PDF from one data source. Weeks of layout work become a single run.

A custom generator pipeline in Python and WeasyPrint: 68 parts, 324 vector graphics, a print-ready CMYK PDF from one data source. When an article changes the catalogue changes, with nobody resetting a page by hand. Weeks of layout work became a single run.

See all transformation projects

Visibility 3.0 // SEO, SEA, AEO, GEO

Visible where people search today: including AI answers

For cetrac.com I built visibility in AI search systems from zero. The curve shows in how many answers from ChatGPT, Google AI Mode, AI Overviews, Copilot and Perplexity the domain is named as a source.

As of 7 September 2026, SISTRIX AI Check and SISTRIX Toolbox. Weekly values, source SISTRIX AI Check.

76AI answers citing cetrac.com as a source

×12since January 2026, from 6 to 76

312keywords in Google's top 10

All key figures in detail

Organic visibility, planned on the basis of a SISTRIX competitive analysis against the market leaders, delivered and measured. As of 3 August 2026, 28-day comparison.

0,0524SISTRIX DACH, up from 0.0117 in 12/2025, all-time high

852Search Console clicks, +109%

9,5average position, up from 12.3

474active users in GA4, +53%

457keywords, 262 in the top 10

70.200impressions, +107%

693sessions in GA4, +26%

6.510paid clicks, CTR 6.77%

AI visibility and the English site, As of 7 September 2026, SISTRIX AI Check and SISTRIX Toolbox.

76AI answers citing cetrac.com as a source, up from 6 in January 2026

5AI systems: Google AI Mode, AI Overviews, ChatGPT, Copilot, Perplexity

4countries: Germany, United Kingdom, Austria, France

312keywords in Google's top 10, up from 262 in August

11keywords in Google UK, up from 1 in August

3of them in the top 10

2top-10 keywords in Google US

5weeks from one to eleven keywords

Weekly values as a table

Week	AI answers
5 Jan 2026	6
12 Jan 2026	4
19 Jan 2026	6
26 Jan 2026	6
2 Feb 2026	5
9 Feb 2026	6
16 Feb 2026	2
9 Mar 2026	2
16 Mar 2026	1
23 Mar 2026	4
30 Mar 2026	7
6 Apr 2026	12
13 Apr 2026	13
20 Apr 2026	19
27 Apr 2026	20
4 May 2026	23
11 May 2026	26
18 May 2026	20
25 May 2026	24
1 Jun 2026	30
8 Jun 2026	34
15 Jun 2026	16
22 Jun 2026	15
29 Jun 2026	24
6 Jul 2026	25
13 Jul 2026	34
20 Jul 2026	35
27 Jul 2026	37
3 Aug 2026	45
10 Aug 2026	74
17 Aug 2026	73
24 Aug 2026	73
31 Aug 2026	79
7 Sep 2026	76

How SEO, SEA, AEO and GEO work together

Roles

Which role you book me in is your decision

The tasks overlap anyway: whoever digitises processes needs the numbers behind them, and whoever is responsible for visibility has to be able to design.

Data Analyst

Metrics from analytics, Search Console, ads and CRM in one place, updated automatically instead of collected by hand each month.

AI Manager

Orchestrating AI agents for research, copy, data preparation and review. Humans still decide.

Digital Transformation Manager

Digitalising processes, ERP and warehouse, from analysis through to running operations.

SEO, SEA, AEO and GEO

Visibility in classic search, paid search and AI answers, treated as one job.

Creative Strategist

Positioning, campaign idea and brand message, through to an investor pitch that actually raises money.

Communication Designer

Corporate design, design systems, screen and type design. Degree-qualified, 20 years of practice.

Languages

Trilingual: Spanish, German, English

ESSpanish

DEGerman

ENEnglish

Not only in conversation but in the product: I set up seven language versions of cetrac.com editorially on my own, and the EasyFlow Suite in seven languages including Hebrew with right-to-left layout.

How I approach international markets

No literal translation but market adaptation, with dedicated keyword research per target market, clean hreflang and contacts on the ground. People search differently in Spain than in Germany, and a site that ignores that will not be found there.

Open to projects, collaboration and professional exchange. Write to me about what you have in mind and we will find out whether it fits.

Write to me