Growth Marketing // Design

Digital Rebel

Q: Does Finn also do classic design?

Yes. The foundation is a diploma in communication design and 20 years of practice in art and creative direction, branding, design systems, typography and UX/UI. AI extends this craft, it does not replace it.

Finn Göpfert, Head of Marketing, IT Coordination and Development at cetrac GmbH, Leipzig

I am a qualified communication designer and online marketing manager with 20 years of experience. After graduating and starting my first permanent position, I went straight into self employment and have since managed over 100 clients and overseen countless projects.

Get in touch View projects

+109 % clicks GSC 6.77 % CTR SEA 42 conversions / 28 days +80 % reel views €120,000 investment raised 0.0524 SISTRIX DACH, up from 0.0117 +53 % active users GA4 +107 % impressions €0.56 avg. CPC +109 % clicks GSC 6.77 % CTR SEA 42 conversions / 28 days +80 % reel views €120,000 investment raised 0.0524 SISTRIX DACH, up from 0.0117 +53 % active users GA4 +107 % impressions €0.56 avg. CPC

Me // 20 Years Experience

Hi World!

My experience allows me to create significant added value for your company in the following areas: Growth Marketing, Brand & Style Guides, Campaign Development, First Class Presentations.

Always highly motivated, focused on collaboration, with a strong drive for improvement and exceptional perseverance. I am a truly excellent wingman and the perfect addition to any team.

Me

B.A. Communicationdesign
20 Years Experience
Growth, Design / Marketing Consultant

Experience

Growth and Engagement
B2B, D2C
Communicationdesign & solutions
Changemanagement
Pitch Winner Concepts

Areas of Activity

Marketing & Growth
Artdirection
Campaigning
Corporate Design / Branddesign
Design Systems
Online Marketing Management
Web & Social Media

Design // Skills

Character and Skills

Design // Skills

Character and Skills

Art & DesignBrandingContent CommunicationConceptManagement MarketingFilm & VideoOnline & AI Social MediaStrategyTypography

Academic // Lab

Career

12/2025 · Today Current

cetrac GmbH, Head of Marketing / IT Coordination / Development

Website relaunch of cetrac.com on TYPO3 12, 7 language versions. SEO, SEA, AEO and GEO, SISTRIX visibility DACH up from 0.0117 to 0.0524, all time high. EasyFlow: own product line with 5 online calculators. Catalogue 2026 as a print pipeline, ScaffEx26 Manchester trade fair.

www.cetrac.com

09/2025 · 11/2025

RELEAF, Creative Strategist / Online Marketing

German Launch / Growth Strategy

01/2025 · 09/2025

OUTLETNR.1, Online Marketing Manager

25K followers / over 1 million reel views

2024 · 2025

Online Marketing Manager studies

Distance learning, OneCarrier

2009 · 2023

Freelancer, Self employed

Art and creative direction, campaigning, concept, communication design, crisis management, on and offline marketing, product placement (Burda, Daimler Benz, Maredo, Scholz & Friends and a lot more).

2007 · 2008

Media and Graphic Designer

Design and creation of weather maps for Tagesschau, iPhoneWeather, RTL and more. DVD authoring, UI & UX, icons and weather forecast UI, trade fair stand design, website, landing pages.

2002 · 2006

Communication Design Diploma

Berliner Technische Kunstschule. Grade: very good.

Head of Marketing // since 12/2025

cetrac 2026

Website // EasyFlow // 7 languages

Scaffolding & formwork dealer

250,000parts

24,000 m²warehouse

3,500customers

42countries

Head of Marketing, IT coordination and development at cetrac GmbH in Leipzig, a specialist dealer for new and used scaffolding and formwork: 250,000 parts, 24,000 m² of warehouse space, 3,500 customers in 42 countries. A one person digital department that owns strategy, delivery and quality assurance and orchestrates AI agents as a tool.

Website relaunch of cetrac.com: TYPO3 12, new information architecture, category and product structure, Solr shop. Redesign with Philipp Schade and Stephan Gonder.
7 language versions run single handed, delivered with AI support in the TYPO3 backend. German, English, French, Italian and Spanish all complete and live.
Market adaptation instead of literal translation, Sistrix keyword research per target country, hreflang consistency.
EasyFlow: an own product line of 5 free calculators plus a scaffolding manager, 7 languages including RTL, on an own Hetzner server with Docker and Caddy.
Press publication of the tools in the bauhandwerk newsletter, Bauverlag, confirmed for August 2026.
Catalogue 2026 for the launch of own product lines: generator pipeline in Python and WeasyPrint, 68 parts, 324 vector graphics, print ready CMYK PDF.

www.cetrac.com

SEO, SEA, AEO, GEO // self initiated

Visibility 3.0

Self initiated, planned on a SISTRIX competitive analysis against the market leaders and delivered. Results in a 28 day comparison, as of 03.08.2026.

0.0524SISTRIX DACH, up from 0.0117 in 12/2025, all time high

852clicks GSC, +109 %

9.5avg. position, from 12.3

474active users GA4, +53 %

457keywords, 262 in the top 10

70,200impressions, +107 %

693sessions GA4, +26 %

6,510clicks SEA, CTR 6.77 %

Used equipment pillar, cost pillar and used formwork pillar, category rehab with transactional H1s.
24 guide articles live in 5 clusters, 16 SEO articles from my own editorial plan, keywords up to 88,100 search volume.
AEO and GEO: FAQ schema as JSON-LD on 11 pages, an own GEO guide for optimising towards AI search systems.
2 calculator landing pages, about 30 new internal links, guides added as the 5th main navigation item.
Offpage: link audit via SISTRIX API, toxic legacy subdomains shut down and disavowed, Wikidata entry Q139591410 expanded.
SEA on geruest.com, 28 days: € 3,666 spend, 6,510 clicks, CTR 6.77 %, avg. CPC € 0.56, 42 conversions.

Selected // further projects

Projects

OUTLETNR.1 // Investpitch

Growth Engagement

+3 %Engagement rate

+80 %Reel views

€120,000Investment

The client, an amateur, launched their Instagram page and started selling. They consistently followed the lead of other influencers and channels, but this led to a plateau at 12,000 followers, preventing further growth. After a comprehensive target group and market analysis, a redesign of the corporate identity and a restructuring of the website, I conceived and implemented a comprehensive investor pitch. It has generated €120,000 in investment to date.

RELEAF // Creative Strategy

German Launch

As creative strategist I supported the German launch of RELEAF, a medical cannabis brand: growth strategy, launch campaign and social media series, from teaser to brand message, with a clear, trust building visual language.

RELEAF launch campaign visual: premium medical cannabis

Deppe & Stücke // Campaigning

Organic Growth

I love new challenges, and the merger of Deppe & Stücke was a sustainable consulting goal at every level. In collaboration with NewFaceMedia, I developed a creative strategy for brand building and identity for the two leading companies in the agricultural sector in Central Germany, and oversaw and implemented the first online campaigns following the merger. Products: lawn mowers and robotic lawn mowers, target area company location plus 30 km.

Deppe & Stücke social media campaign 'Was mäht bei dir?' in comic style with STIHL and Husqvarna

Freelancer // Employed

Screen & Visual Design

After approximately 100 websites, landing pages, and relaunches, UX/UI design is just as important to me as functionality, particularly in achieving overarching goals such as increasing engagement and conversion rates, generating leads, or optimizing the customer journey. HTML, WordPress, ERP systems, and the common e-commerce and CMR systems are all familiar territory for me.

Responsive web design on iMac, MacBook, tablet and smartphone

Pflegeaktiv // Corporate Design

Analysis & Branding

The design relaunch of Pflegeaktiv marks a significant step in the brand's evolution. With a modern, clean, and appealing look, Pflegeaktiv sets new standards in the digital care sector, combining user friendliness with a contemporary appearance that exudes trust and competence, and an optimized display on mobile devices.

Design Junky // Part time

Tattoo Art goes K.I.

I'm a passionate AI tester and I'm really bored with the same old designs, boring fonts, and often just copied tattoos. That's why I don't work as a full time tattoo artist, but part time. I have a regular clientele and can really be creative with them. This gave me the idea to create AI generated tattoo flashes.

Type Design // self made typefaces

Type

Alongside marketing and communication design, I design my own display and wildstyle typefaces: hand drawn, then digitised into real, usable font files. A side project driven by a passion for type, not a client brief.

Spliff Spray

Graffiti // self made

Digital Rebel

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789

Spliff Wildstyle

Wildstyle // self made

Digital Rebel

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789

FAQ // Answers for humans and AI

Frequently asked questions

Who is Digital Rebel?

Digital Rebel is Finn Göpfert, a communication designer and online marketing manager from Leipzig, Germany, with 20 years of experience. As Head of Marketing, IT coordination and development at cetrac GmbH, he connects growth marketing, design and development, with a clear focus on automation and avant-garde AI.

What does Finn Göpfert specialise in?

Connecting growth marketing, communication design and technology: brand development and corporate design, campaigns, SEO, SEA, AEO and GEO, AI-driven automation, self-made display and wildstyle typefaces, and experimental AI art. A broad profile from 20 years of practice, focused on automation and avant-garde AI.

What does avant-garde AI mean at Digital Rebel?

Finn orchestrates AI agents as a tool across marketing, design and development, and uses generative AI for independent projects: from AI-driven tattoo flashes and generative graphics to automated content and print pipelines. AI extends the craft, it does not replace it.

How does Finn use automation?

From AI support directly in the TYPO3 backend to automated SEO and content processes, up to a custom generator pipeline in Python and WeasyPrint for print-ready catalogues. The goal: to deliver the impact of a whole team as a one-person digital department.

Does Finn also do classic design?

Yes, that is the foundation. A diploma in communication design and 20 years of practice in art and creative direction, branding, design systems, typography and UX/UI. Design and concept stand on equal footing with marketing and AI.

Where does Finn Göpfert work?

In Leipzig, Germany, for companies in the German-speaking region and internationally. Digital Rebel is his personal portfolio at digital-rebel.com.

Let's talk

Contact

Open for collaborations, consulting and new challenges in growth marketing and design. Drop me a line about what you have in mind, I usually reply within 48 hours.